> ## Documentation Index
> Fetch the complete documentation index at: https://help.dreamcast.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Track marketing and traffic

> See where your registrations come from and how your messages are performing.

The **Marketing & Traffic** report under **Insight** shows which campaigns are bringing people to your event and how your emails and WhatsApp messages are landing. Open **Insight → Marketing & Traffic** to see it.

![The Marketing & Traffic report showing UTM tracking and communication stats](https://mintcdn.com/dreamcast-4085c99b/_o5Se_NeT7nv_9IS/images/regplus-insight-marketing.jpg?fit=max\&auto=format\&n=_o5Se_NeT7nv_9IS\&q=85\&s=4beabd3b48b1756f6623bab69a03dc2b)

## UTM Tracking

If you share your event link with UTM tags on it, this table tells you how each campaign is doing. It breaks down guests by **UTM Source**, **UTM Medium** and **UTM Campaign**, so you can see which post, email or ad actually brought in registrations.

## Communication

This section shows how your event messages performed.

* **Email communication** — for each message you've sent (confirmations, reminders and so on), see how many were **Sent**, **Delivered**, **Opened** and **Failed**. Click **Detailed Reporting** to go deeper.
* **WhatsApp communication** — the same kind of breakdown for your WhatsApp messages, once you've sent some.

## Filter by date

Use the date range at the top and click **Apply Filter** to focus on a specific period.

> [!TIP]
>
> Add UTM tags to your event link whenever you promote it on social media, in a newsletter or in an ad. Without them, this report can't tell which channel a registration came from.


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