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In short: A ticket type is what people sign up for — for example Delegate or VIP. Inside each you add options, set a price, and choose when it’s on sale.

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Add a ticket type

1

Open Registrations

Go to Registrations. Click + Add Category and name your ticket type.
Registrations screen with a ticket type
2

Add an option

Click + Sub-Category to add an option inside it. Set it free, or switch on Paid and enter a price.

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Set a sale window

For each option you can set a start and end date so it’s only on sale during that window. Use this for early-bird pricing: an early-bird option that closes, and a regular option that opens after.
An option's setup with the sale window dates

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Sell a private ticket

Turn on Make it private to hide an option from your main event page. Only people with the private link can see and book it — useful for sponsors or special guests.
For paid tickets, turn on payments first, or guests won’t be able to pay. See Turn on payments.

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What’s next?

Turn on payments

Collect money for paid tickets.

Create a discount code

Give guests money off at checkout.