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In short: A tracking link tells you where your sign-ups came from — which post, email or ad. You make one in the Marketing section and share it instead of your plain event link.
1

Open Marketing

Go to the Marketing section for your event, on the Campaign tracking tab.
The Marketing section with campaign tracking
2

Create a link

Click Generate UTM and name its source — for example Instagram bio or June newsletter.
The Generate UTM form for a tracking link
3

Share it

Copy the tracking link and share it in that place instead of your normal event link.

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See the results

Open Insight to see how many visits and sign-ups each link brought. This shows you which channels are worth your time.
Make a separate link for each place you share your event. One link for everything can’t tell you what’s working.

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What’s next?

Connect a Meta Pixel

Run ads and track sign-ups from them.

Insights & reports

See which channels bring guests.