The Marketing & Traffic report under Insight shows which campaigns are bringing people to your event and how your emails and WhatsApp messages are landing. Open Insight → Marketing & Traffic to see it.
UTM Tracking
If you share your event link with UTM tags on it, this table tells you how each campaign is doing. It breaks down guests by UTM Source, UTM Medium and UTM Campaign, so you can see which post, email or ad actually brought in registrations.
Communication
This section shows how your event messages performed.
- Email communication — for each message you’ve sent (confirmations, reminders and so on), see how many were Sent, Delivered, Opened and Failed. Click Detailed Reporting to go deeper.
- WhatsApp communication — the same kind of breakdown for your WhatsApp messages, once you’ve sent some.
Filter by date
Use the date range at the top and click Apply Filter to focus on a specific period.
Add UTM tags to your event link whenever you promote it on social media, in a newsletter or in an ad. Without them, this report can’t tell which channel a registration came from.
